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"Working with Trumpet Local Media has measurably increased hits to my website and in turn has brought me more business."European Flower Shop - Boulder, CO
Get Ready to Learn About Local Search
The potential to attract new customers via Local Search is enormous.
Local businesses can no longer ignore the Internet as a tool for marketing their products and services. The Yellow Pages are a thing of the past. Local Search listings such as Google Places and Yahoo Local have taken their place and appear ABOVE the organic search listings.
When someone searches for "Dentist" and a “city” or “zip code”, a local map will appear with results from the search engine. The map feature is useful for those who already know where they want to go. If the user is looking for reviews and opinions from others, they may scroll down the page to local search directory sites like Merchant Circle, Citysearch, Yelp and others instead.
The Trumpet Local 5-Step Campaign submits and optimizes your Local Search Listings and Local Directory Listings. From the dentist example above, you can see how being listed creates powerful visibility for your site.
Local Results Are Now Appearing for Broad Search Terms!
Google recently made a change to their search results for broad level search terms. "Broad level" terms are categories such as Attorney, Dentist, Pizza, or Plumber - without a city or zip code modifier. If the search has potential for local intent, the Google results now show a local map at mid page. Google uses IP targeting to determine the searchers location in order to show local results.
Do a Google search for “Dentist” and see what comes up. You’ll notice Local Business Listings roughly mid-way down the first page. This new development is making Local Search Optimization more important than ever – especially considering the future of Mobile Search. As many respected technology experts predicted, Mobile Search begun to boom in 2010. Mobile searches, such as those conducted from IPhones, primarily pull their results from Local Search Listings.
Do these local searches convert into real-world commerce?
Up to 50% of Internet users search for businesses locally. These include salons, florists, restaurants, mechanics, and chiropractors – basically, the types of businesses that cater to a local market and are always in search of new customers.
According to one study, 49% of local searches resulted in a visit to a local merchant. This means almost half of every search for a local business converts into a real, live person patronizing a brick-and-mortar store. Our experience with our customers points to the same conclusion. Local search is consumer-driven and not business-driven, thus it makes sense that consumers actively searching for a product or service are more likely to follow through with a purchase. The trends of local search show that having a local business listing will become more important in the near future.
Common Obstacles For Local Websites
Most local business owners have purchased a basic website from a local web design firm, designed a website for themselves, or have purchased an inexpensive website template. Many expect their new website to automatically bring visitors and customers. Most often, they are disappointed by the actual results.
The reason their website receives little traffic is that search engines barely know that it exists. Many local websites were designed to look good and impress the business owner or web designer. They are usually not designed for search. Many web design companies are solely focused on design and know little about incorporating search optimization.
Local Businesses are focused on operating their specific business - not running a website. As they should be! Promoting a website online requires knowledge and skill that most business owners do not have time to acquire.
Trumpet Local Media focuses on one thing – Local Search Optimization
Attracting local search engine traffic is the most powerful way your website marketing can work for you. Local Search traffic will bring the most qualified type of visitor to your website and your storefront. The Trumpet Local 5-Step Campaign is designed to put your business on the map and in front of all that local search traffic.