Local Business Blog

**UPDATE 5-10-2015** It appears that this business is now closed. Trada was shut down by their creditors. Perhaps it’s safe now to link to my true feelings from 2012 about how this is the worst logo of all time. Perhaps some of the $19 Million they raised should have been spent on a new logo. […]

In a Nutshell, these are the elements of Local SEO campaign: 1. Search Engine Listings: Google Places, Yahoo Local, and Bing Local Search – Most important of these is Google Places (now called “Google My Business”). Having accurate and consistent information is critical to your online presence and rankings. 2. Accurate & Consistent information in what’s known as […]

Yes, online reviews are important. In fact they can make-or-break your business! Here’s the scoop: The words in the review itself give [ranking] signals to Google – so keywords do matter, and thus, longer reviews are better. Good reviews are great. Bad reviews are not the end of the world. The more reviews the better – no matter […]

Getting a negative review is no fun – but it’s not the end of the world! Actually research has shown that people are less likely to trust a business with ONLY positive reviews. Really! Readers of reviews are most familiar with movie reviews or lengthy reviews on books at Amazon.com and basically they all know […]

Getting reviews on Google is a great SEO tactic. The more reviews a business has indicates popularity to Google. The bottom line is that quantity of reviews is a ranking factor. The content of the review is helpful for seo as well. And as many business owners have discovered, it’s not easy to get your customers […]